There are many music videos which feature intertextuality,
referencing other texts, such as film and other music videos within their own
video, by either taking style or imagery from another text of making a parody
type of video.
Intertextuality can be interpreted differently. It can either
be done respectfully, or in a spoof/parody style. A good example of successful intertextuality is
Madonna’s ‘Material Girl’. Within this video, Madonna takes a scene from the
1953 film ‘Gentlemen prefer Blondes’ taking inspiration from Marilyn Monroe’s
character, by dressing in the sexy pink dress with the classic Marilyn curled
blonde hair and surrounded by men, as seen in the film. Within this music
video, Madonna is not mocking Monroe or the film, as she has recreated the
famous scene in a respectful way, as she knows it is well known and will be
referenced to the original scene. The song lyrics are about living in a materialistic world, and Madonna has used this intertextuality as a way of conveying the meaning of the song, as 'Gentlemen prefer Blondes' is also about a very materialistic character.
However, not all artists use intertextuality in
this way. Eminem is an artist who is well known for doing mocking music videos,
which are known as parodies. Eminem’s video ‘Without Me’ is a mocking video of
the Batman and Robin comic strips, using effects which highlight the comic
style, with the use of bright colours and over-exaggerated facial features, also using the comic text on the different scenes. The artist has created a spoof video, by dressing up in the Robin
costume and pretending to be a superhero and having actors dress up as well
known characters, but done in a mocking way.
Intertextuality is a good way of conveying meaning, as you can reference other texts in a respectful way and show that you like and consider the ideas of other directors and artists. When planning our media piece, intertextuality is definitely important, as we are considering an 'Alice in Wonderland' themed music video, and could take reference from Tim Burton's 'Alice in Wonderland' and other similar themed media texts.
Intertextuality can be interpreted differently. It can either
be done respectfully, or in a spoof/parody style. A good example of successful intertextuality is
Madonna’s ‘Material Girl’. Within this video, Madonna takes a scene from the
1953 film ‘Gentlemen prefer Blondes’ taking inspiration from Marilyn Monroe’s
character, by dressing in the sexy pink dress with the classic Marilyn curled
blonde hair and surrounded by men, as seen in the film. Within this music
video, Madonna is not mocking Monroe or the film, as she has recreated the
famous scene in a respectful way, as she knows it is well known and will be
referenced to the original scene. The song lyrics are about living in a materialistic world, and Madonna has used this intertextuality as a way of conveying the meaning of the song, as 'Gentlemen prefer Blondes' is also about a very materialistic character.
However, not all artists use intertextuality in
this way. Eminem is an artist who is well known for doing mocking music videos,
which are known as parodies. Eminem’s video ‘Without Me’ is a mocking video of
the Batman and Robin comic strips, using effects which highlight the comic
style, with the use of bright colours and over-exaggerated facial features, also using the comic text on the different scenes. The artist has created a spoof video, by dressing up in the Robin
costume and pretending to be a superhero and having actors dress up as well
known characters, but done in a mocking way.
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