Concept Based Music Videos

Concept based music videos usually have no storyline, and sometimes have little or no relation to the meaning of the lyrics being sung or the artist singing them. This style of music video usually are based around a certain concept, and is usually surrounds one idea, however the footage does not have to make sense to the audience. Concept based music videos are both popular and successful, because audiences usually remember them for being so unique and unusual. Not only does a concept based music video create an unusual and memorable video, which promotes the song, but sometimes the artist does also feature within the video, which promotes the artist as well as the song. A successful example of concept based music videos is Mika’s “Happy Ending” which in my opinion is memorable for its eccentric and completely out of the ordinary video.