Music Video

This is our completed music video which we created after much consideration about genre and theme, and we feel that our video is very successful. We used costume and props from our school's production of 'Alice in Wonderland' and this meant that our video appeared professional and was effective with the use of the rabbit heads and the masks. We continually concentrated on presentation throughout both the filming and editing stages, using our research into current products to help us gain an understanding of codes and conventions that would be applicable to our music video genre. We are very pleased with our final product, and feel that it is a successful music video, as we have portrayed the message within the lyrics well and have understood the horror aspect and included it in a successful way. In order to understand what our target audience's opinion of our music video is, we have composed questions to ask when we evaluate our project. Aspects that we considered were location, where certain locations, like the bedroom, are very personal places. This emphasises the concept of voyeurism, as if the audience are watching the girl in a very personal situation. The concept of being trapped has also come across well, as we used to concept of the bars on the bed and being trapped and screaming under water as clear visuals that the character feels trapped. Overall we are very pleased with our music video and we feel that it strongly conveys the horror theme that we wished to convey alongside the lyrics.