Creating the digi-pak CD cover

Having planned how we wanted our digi-pak to look, I went about using Adobe Photoshop to create the CD Cover and Magazine Advert used to promote our music video.

CD Covers:

For our CD covers, we wanted to use the authenticity of the Alice in Wonderland story to create interesting and intriguing images that would strongly advertise our music video and the album release. I really wanted a clear indication that the song 'Wonderland' was based on Alice in Wonderland, and so first began looking at a silhouette of Alice to be central to the cover, as it is an image that is well recognised and will immediately create a visual linked to Wonderland.

I took images from our footage and from our planning photos, and edited them to fit into our silhouettes. We felt that it would be important to keep the promotional pieces in the digi-pak consistent with the content in our music video, so that visually they would match, but we also wanted an authentic and slightly rustic look to link to the Alice in Wonderland theme, which is obviously an old story which we have twisted to create our music video. We did this by using a parchment paper style background, and also by using silhouettes, commonly known as quite an oldfashioned style of portrait. By filling the silhouettes with images taken from the characters and scenes in our music video, it both creates a visual link, but also it makes the silhouettes intriguing and creates and eeriness to the familiar images and a new depth to the usually flat silhouettes.

We then began looking at the inside of the CD cover. I wanted to create an unusual inside cover, and used images from our music video which I then layered into each other, to create an image of the rabbits face inside Lily's face. I thought this was effective, as it portrays a message of things may not always be what they seem and that there may be something hidden inside you. We decided that we would use a simple rabbit face to go behind the CD. Again, it represents that things can be hidden, as the rabbit's face would be hidden behind the CD until it is taken out.

This is the complete CD cover pack which we created for our album that compliments our music video for the single 'Wonderland'. We included relevant quotes from Alice in Wonderland in the background of our CD covers, which I feel is particularly effective. I think it works well as it enhances the concept of the old fashioned parchment paper background, but also creates a direct link to the original Alice in Wonderland story, and shows the slightly twisted side to the story, which is what we portray in our music video, again creating a successful visual linking to our video.