Costume and Props

Another important stage of our planning was to find appropriate costumes to depict the fairytale characters in our music video. We wanted to create a form of chaos in our video, and felt that the correct costume would be key to portraying this. Fortunately, Alice in Wonderland is a previous school production and so we have been given accessibility to some of the costume and props used within the school play. We arranged to visit the site where these props are stored, and we went through the variety of items available to us which we felt would be effective within our music video. We photographed some of the costumes and props we felt would be useful to us when it comes to filming our music video.

These are a variety of the props and costumes that we feel will be useful within our music video. We felt that the masks would be particularly useful, as they are very professional looking, and would give a much more professional finish to our video.

We decided that we would take the characters mentioned in the lyrics as it would work effectively as a visual. I feel that these costume choices will be very successful in our video, as these professional costumes will successfully show which fairytale characters we are trying to portray and will enhance the fairytale theme. Whilst selecting our costumes and props, we kept in mind that some of these may be too garish and could create a more comical scene within our video, and so we were careful to choose clothes and props that would be effective in our video.

Representation: Having done a variety of research into representation, we felt that it was very important for us to consider how we wanted our characters to be represented in our music video (thinking back to how Britney Spears had portrayed herself as more of a sex object within her videos), we did not want to appear overly explicit, and still wanted to be identifiable as fairytale characters, however these characters are no longer appropriate for children, as seen in the disney fairytales. We chose our costumes based around the well known disney costumes for the characters, however by using shorter outfits makes these costumes slightly more adult. We therefore have considered how women are portrayed in a more sexual way by what they wear, however we ensured that it was not overly explicit within our video, as it would be inappropriate to use costumes like this as part of our media coursework.